New Website & Branding

15 February 2013

Hi, I’m Dali Zheng, the new front-end engineer / designer at AdStack. My first task has been rebranding the company, starting with the website. Rather than coming up with some superficial graphics, I started by focusing on the essence of the company’s offerings, blending new techniques in digital marketing with the tried and true email protocol. From this perspective emerged an aesthetic grounded in old school, direct response print advertising & 18th century typography, brought into the future with modern typefaces and responsive design.

This site is distributed via GitHub Pages and the full source code is available on GitHub.

— Dali Zheng

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